Review Your Placement Schedule

Before you commit any money to a broadcast advertising schedule, you should consider hiring an agency to represent you. Here's why.

The job of those who come to visit you to sell you radio or television advertising is to move inventory—in the same way any other sales person works. If you need to advertise on a country and western radio station and the sales representative doesn't have one to offer, he or she will try to talk you into what they do have to offer.

An agency's job, on the other hand, is to buy for you exactly what you need. We'd like to help you.